Project Overview

True Colors is an Art Supplies brand designed to be a vibrant and dependable resource for artists seeking creative materials. Employing idioms for color names adds an extra layer of creativity to the brand's identity. These supplies are accessible to both amateurs and professionals alike, catering to a wide range of artistic endeavors.

Process & Outcome

At the start of the design process, I faced the challenge of creating a visual experience that would appeal to both children and adults. Something engaging and playful for kids, yet sophisticated enough to resonate with adults. To achieve this balance, I focused on using primary colors to capture the essence of childhood playfulness, while maintaining a clean and clear design. Rather than relying on intricate or overly detailed graphics, I emphasized creativity through clever and imaginative color names, which became a central aspect of the design. This method allowed me to deliver a design that is approachable, visually engaging, and specifically tailored to the needs of any audience.