Project Overview:
For Teddy’s Pizzeria, I wanted to create a brand identity that feels modern, fun, and approachable while still nodding to the classic pizzeria aesthetic. The design focuses on simple, bold elements and strong, recognizable icons, paired with the timeless checkerboard pattern often seen in traditional pizzerias. I aimed to design a pizza box that is straightforward and functional, but still incorporates playful visual touches that make the brand memorable.
Approach & Outcome:
My approach began with researching other pizza brands to understand common visual trends and identify which elements could be reimagined for Teddy’s Pizzeria. I decided to use bold typography as the main branding element. Subtle illustrations were added to give the design a personal and unique touch, connecting the brand to its customers while keeping the overall design clean, fun, and functional.
